The investor presentation covers the high-points of the business plan.
It should not be a long, technical discussion of your product. That’s not how to get an investor interested.
It should be
- A compelling story as to why an investor should invest in your company.
- Less then 20 slides.
- Something you can present in 20 minutes or less. (The typical VC appointment is for 1 hour, and you want to allow for questions during and after your presentation.)
- With backup slides in case more depth is requested
And it should cover pretty much the same topics as the business plan. An example of an investor presentation outline might be:
- Slide 1: Cover slide with your company name, presenter’s name, contact info.
- Slide 2: Description of the customer problem/opportunity being addressed (from the point of view of the customer; not the point of view of what your product does)
- Slide 3: Description of the product or service you will provide to solve the problem
- Slide 4: Your advantage — why you will win (should include your IP advantage, but there can be other advantages too)
- Slide 5: Market size of the opportunity (and explanation of why this is an emerging/disruptive, rapidly growing opportunity)
- Slide 6: How you will market and sell your product or service
- Slide 7: Description of the expected competition and how you will beat them
- Slide 8: How you will build and/or deliver the product or service
- Slide 9: Description of your management team
- Slide 10: Exit strategy: explain how investors will make at least a 10x return
- Slide 11: Funding requirements, and what you’ll accomplish with those funds
- Slide 12: Summary slide repeating the high-points
- Slide 13: Repeat the Cover slide
You might, of course, need more than 13 slides. But if you end up with more than 20, you need to be more concise.
More Reading – the Investor Pitch
Q&A during your pitch: What Not to Do, 2017 Feb 23
How Startups Can Create Pitch Decks That Are 10 Times More Memorable, 2016 Dec 06
Taylor you pitch to the audience; and start strong!
How to Pitch Your Startup — Medium, 2016 Apr 25
You need at least 3 different pitches.
Clarity of Message: Why You Need A Great Message & How to Create It | For Entrepreneurs, 2016 Apr 25
Excellent discussion of why you need a simple message – and how to get there.
A Roadmap For Pitching Your Startup | TechCrunch, 2016 Jan 26
Your Fail-Proof Formula For Telling Powerful Stories, 2015 Sep 25
A good, compelling story can strengthen your pitch!
3 PowerPoint habits you should break, 2015 Sep 04
You Invented It, But Can You Explain It?, 2015 Apr 06
A very, very common entrepreur challenge – can you explain it so a lay-person (e.g. the typical investor) gets it?
Guy Kawasaki – The Art of the Pitch, 2015 Mar 13
Good advice when it was first published – and it still is!
Saying Why Matters in a Speech, 2015 Feb 03
Explain why what you’re pitching is important!
Secrets of Winning on ‘Shark Tank’, 2014 Aug 26
14 step guide to being pitch perfect, 2014 Aug 12
7 Taboos of Investor Pitching, 2014 Aug 08
JOBS act checklist, 2013 Dec 24
Demo Days, Pitch Events and the New Reg D, 2013 Dec 23
7 tips for delivering a killer presentation, 2013 May 15
Fred Wilson says the best entrepreneurs are ‘crazy but mentally healthy’, 2013 May 01
A 20 minute pitch followed by a demo, or a 20 minute demo- what’s better? Opinions vary-but some prefer a demo http://goo.gl/n5UA5
Create Slides People Will Remember – Video, 2013 Mar 23
To live is to have a story to tell, 2013 Feb 07
More advice from Presentation Zen on “story”. Effective pitches tell a story!
The storytelling imperative: Make them care!, 2013 Jan 31
More good advice on story telling. Very relevant to the entrepreneur!
How can you improve your business presentations?, 2013 Jan 16