From "A VC", Do You Ever Do Any Real Work?, Fred Wilson notes that making regular blog entries does take time - but he sees a definite benefit for his VC firm. The above post gives one example relating to his new portfolio company Boxee.

... the time and energy I've put into this blog for the past five years has built a unique and very sophisticated audience. You are connectors and hubs of influence.

I know that one person out of the 100 I invited this morning will be incredibly impactful for boxee. It could be five people, it could be ten. Who knows?

But in the world of social media, word of mouth and word of link marketing, it is connectors and influencers like all of you that make the difference.