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Sources of Revenue

Customer Segments
Value Proposition
Customer Relationship
Sources of Revenue

Sources of Revenue

How will you charge for your product or service?  There are many choices, including:

  • charging for an asset
  • renting or leasing
  • subscription
  • tax a transaction
  • usage fees
  • licensing
  • brokerage fee
  • advertising.

How will you set the price?  Fixed pricing (List price?  Price based on features purchased? Or Volume purchased? ) Dynamic pricing? (Negotiation?  Based on value yield? Real time market?)

And – finally – if you use fixed pricing, what price do you believe customers will be willing to pay?

Write that all down in the Sources of Revenue section of your canvas.

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