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The Pitch

How To Calculate A Return On Investment

Fri, 01/29/2010 - 12:44 — Steve Morris
In a recent post "A VC" Fred Wilson explains How To Calculate A Return On Investment - because he has seen multiple cases of financial projections from entrepreneurs who don't quite understand ROI. As Fred points out "You don't need to get a finance MBA to be able to do this kind of thing." Read his post, and you'll be one of those who gets it.

When Pitching Investors: Keep it simple - and practice

Sun, 05/17/2009 - 16:06 — Steve Morris
In a post this week , communications consultant Matt Eventoff talks about two "killer apps" (i.e., killer problems) that afflict startup pitches:
  1. No central (clear) message.  Too much complexity
  2. No practice or preparation, resulting in a distractingly bad presentation
I'd have to agree that Matt's two "killer apps" can indeed be killers.  When pitching an investor, the compelling idea, your solution, and how the investor makes money must all be spelled out simply.

How to Create an Elevator Pitch

Sun, 02/15/2009 - 13:51 — Steve Morris

In an earlier post, I argued that you really do need an elevator pitch - if for no other reason than to be sure you have a clear concept of what your business is. But how do you create a concise, compelling elevator pitch?

Why You Need an Elevator Pitch

Tue, 02/10/2009 - 18:47 — Steve Morris

The most important reason for having a good elevator pitch doesn't have anything to do with investors. Yes, having a concise, compelling elevator pitch can help get an investor's attention. Or get prospective team members excited about your company. And it's useful to have that well-rehearsed answer on the tip of your tongue when you get asked the "so what do you do?" question at the next cocktail party.

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