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Customer Segments
Value Proposition
Customer Relationship
Sources of Revenue

Channels: Marketing and Sales

What are your hypotheses on:


  • How will you create awareness (i.e., how do customers find out about your kind of product?
  • How will you generate leads?
  • How much will the above cost?


  • How do customers want to buy this kind of product – through what kind of channel?
  • What will that channel cost?
  • What training and ramp-up time will be required?
  • What ongoing management and support of the sales channel will be required?

There is an excellent overview video of Marketing and Sales on the OTBC website.  Check it out at this link:

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