What type of relationship will you need to establish with your customers? There are at least two factors to consider in deciding on your Customer Relationship strategy:
- What is your primary goal at this stage? Obtain customers? Retain customers? Repeat sales?
- What type of relationship do customers expect/demand for this type of product?
Examples of different types of customer relationship include:
- Personal service
- Dedicated personal service
- Self service
- Automated service
What type of customer relationship will your business require? Write that down on your canvas!