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Customer Relationship

Customer Segments
Value Proposition
Customer Relationship
Channels
Sources of Revenue

Customer Relationship

What type of relationship will you need to establish with your customers?  There are at least two factors to consider in deciding on your Customer Relationship strategy:

  1. What is your primary goal at this stage?  Obtain customers?  Retain customers?  Repeat sales?
  2. What type of relationship do customers expect/demand for this type of product?

Examples of different types of customer relationship include:

  • Personal service
  • Dedicated personal service
  • Self service
  • Automated service
  • Community
  • Co-creation

What type of customer relationship will your business require?  Write that down on your canvas!

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