Customer Segments
Value Proposition
Customer Relationship
Channels
Sources of Revenue
Sources of Revenue
How will you charge for your product or service? There are many choices, including:
- charging for an asset
- renting or leasing
- subscription
- tax a transaction
- usage fees
- licensing
- brokerage fee
- advertising.
How will you set the price? Fixed pricing (List price? Price based on features purchased? Or Volume purchased? ) Dynamic pricing? (Negotiation? Based on value yield? Real time market?)
And – finally – if you use fixed pricing, what price do you believe customers will be willing to pay?
Write that all down in the Sources of Revenue section of your canvas.